About Us

Carbonblack was developed for the sole purpose of providing consumers with independent information to enable them to make more informed tyre purchasing decisions. Carbonblack was founded by Jodi Stanton, a female in her mid-thirties, who was simply tired of being talked down to and sold up to when walking into a tyre dealer.

CarbonBlack is an independent online directories and marketplace for automotive services

CarbonBlack brings over 20 years in search engine advertising and direct marketing and over 60 years in the automotive industry on the technical and manufacturing side. Preparation for launch included 18 months of market research around the changing profiles of the highest value tyre buyers and resellers. We are not aligned with any automotive manufacturer, dealer or wholesaler.

CarbonBlack is Australia’s leading independent online pre-shopping and sales lead website for new passenger and 4WD tyres. CarbonBlack provides sales leads via the telephone, Voice Over Internet Protocol (VOIP), online quoting, as well as email and search engine marketing. Established in Sydney in 2007, CarbonBlack operates in the ACT, NSW, VIC and QLD.

CarbonBlack is currently extending its services to include parts and handbook servicing with information on over 900,000 spare parts on over 7,800 vehicles. It sources and facilitates sales leads for auto dealers and service centres and will now provide the same services to automotive aftermarket parts suppliers. The company continues to build its consumer reach through relationships with major retail online destinations and leading edge marketing programs.

CarbonBlack has recently expanded its capability in email marketing to over 600,000 profiled Australian consumers.

Read about CarbonBlack in the media


8 Comments Add your own

  • 1. Ben Fagan  |  November 27, 2007 at 12:48 pm

    Awesome well done, great site and loads of features, continue the great work, would like to explore options of leveraging from each other, have access to http://www.transportaustralia.com.au 1st on MSN 4th on Google, may a link exchange…we are focussed on trianing and safety for all, my partner has access to Go Green TransportAustralia.com.au


  • 2. Mr.jiten patel  |  March 26, 2008 at 10:55 am

    We are manufacturer and exporter of tyre tube valve and accessories bicycle to truck , and we manufacturer as per your drawing and specification

    company name KHODIYAR PRODUCTS
    BLOG http://www.tiretubevalve.blogspot.com


  • 3. Thangarajan.P.K.  |  May 1, 2008 at 2:57 am

    I am proud to be associaterd with you CARBON BLACK from today.
    I always consider and preach (to my MILL ROOM boys )CARBON BLACK AS ‘BLACK GOLD’

  • 4. Jon Dee  |  May 7, 2008 at 5:48 pm

    Hello there,

    I have read that Michelin is supporting a campaign in Europe to have the energy efficiency of tyres rated in the same way as fridges or washing machines, so that motorists can identify which tyres can save them money and reduce their carbon footprint.

    Do you know if anything similar has been done here in Australia? I’d appreciate any local information that you have on this issue.

    Best regards,

    Jon Dee
    Founder, Planet Ark

    Writer – Eco Motoring Column
    The Road Ahead Magazine

  • 5. sevaly  |  May 11, 2008 at 8:38 am


    We are not aware of a similar campaign in Australia. You probably already know that the EU is at the forefront of these initiatives. The European Commission has been thinking about energy efficient labelling for tyres since 2006 and I know that the plan is to have a legislative proposal for labelling prepared in 2008 aiming to promote low rolling resistant tyres. An EU stakeholder consultation is planned at the end of this month as part of the impact assessment required for any legislative proposal. It will be extremely interesting to watch these developments in the EU in the coming months.

  • 6. Neil Thomas  |  August 14, 2008 at 2:23 am

    Hi Jodi..love the site..can we do a swap of stories and a link…have a look at http://www.ausauto.com and click on Tyre Industry News…regards Neil Thomas

  • 7. Kev Faction  |  June 30, 2010 at 12:20 pm

    I’ve learnt a lot fom your great blog, its the best resource on the whole WWW.
    Can you advise on bicycle tyre compounds? I’m working with a Far East manufacturer to make a short run of BMX tyres for our new bike, I’m having trouble explaining the rubber compound I need. I’m not sure I need a high or low rubber content in our tyres to achive the correct characteristics.
    Are you able to advise please?

  • 8. David Matthews  |  July 6, 2010 at 11:39 am

    What do you place the highest premium on? Abrasion resistance when sliding, grip, or slow tread wear.Taking each to extremes:-
    Abrasion resistance when sliding is gained by incorporating polybutadiene as part of the rubber component at the expense of wet grip; grip by having a soft natural rubber compound that will wear out fast; and abrasion resistance by incorporating an abrasion resistant grade of carbon black- either ISAF or SAF grade, (intermediate and Super Abrasion Furnace black)which will run hot, but won’t worry you on a BMX tyre. Prioritise these requirements, and the chemists at the manufacturer should be able to design a suitable compound for you. Read my articles on tread compounds, particularly for Formula 1, to get an idea of the variations possible.


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