Carbonblack was developed for the sole purpose of providing consumers with independent information to enable them to make more informed tyre purchasing decisions. Carbonblack was founded by Jodi Stanton, a female in her mid-thirties, who was simply tired of being talked down to and sold up to when walking into a tyre dealer.
CarbonBlack is an independent online directories and marketplace for automotive services
CarbonBlack brings over 20 years in search engine advertising and direct marketing and over 60 years in the automotive industry on the technical and manufacturing side. Preparation for launch included 18 months of market research around the changing profiles of the highest value tyre buyers and resellers. We are not aligned with any automotive manufacturer, dealer or wholesaler.
CarbonBlack is Australia’s leading independent online pre-shopping and sales lead website for new passenger and 4WD tyres. CarbonBlack provides sales leads via the telephone, Voice Over Internet Protocol (VOIP), online quoting, as well as email and search engine marketing. Established in Sydney in 2007, CarbonBlack operates in the ACT, NSW, VIC and QLD.
CarbonBlack is currently extending its services to include parts and handbook servicing with information on over 900,000 spare parts on over 7,800 vehicles. It sources and facilitates sales leads for auto dealers and service centres and will now provide the same services to automotive aftermarket parts suppliers. The company continues to build its consumer reach through relationships with major retail online destinations and leading edge marketing programs.
CarbonBlack has recently expanded its capability in email marketing to over 600,000 profiled Australian consumers.