Maxxis Tyres Sponsors Australian Tennis Open
Maxxis tyres have announced that they will join Kia Motors in sponsoring the Australian Tennis Open during late January in Melbourne.
And no wonder! The Open is seen on television in over 157 countries, to a world-wide audience of over 500 million. Not only that, but 678000 spectators attend over the two weeks of the Grand Slam tournament.
That’s what is called exposure!
Unfortunately though, it looks unlikely that an Aussie will last past the quarters despite the urgings of the press, though Samantha Stosur may surprise, as she did in the French Open.
Just hope that Kia and Maxxis don’t leave any tyre marks on the court surfaces!
The glory days of Australian tennis are long gone, but that doesn’t stop our Seniors players indulging in a week of competitive tennis earlier in January at Newcastle. In tennis, anyone over 35 is regarded as a “senior”. The competition is divided into five-year age groups, from 35 to 80 plus. Your scribe has made it into the over 75’s N.S.W. team, and will be playing against teams from 5 Australian States and N.Z. The older they get, the more cunning they get.
So wish us luck. It costs us $168 to enter and buy the team shirt. After that, it’s all fun, fun, fun; and that’s what it’s all about.
I bet it cost Kia Motors and Maxxis more than that!