Archive for November, 2010

Maxxis Tyres Sponsors Australian Tennis Open

Maxxis tyres have announced that they will join Kia Motors in sponsoring the Australian Tennis Open during late January in Melbourne.

And no wonder! The Open is seen on television in over 157 countries, to a world-wide audience of over 500 million. Not only that, but 678000 spectators attend over the two weeks of the Grand Slam tournament.

That’s what is called exposure!

Unfortunately though, it looks unlikely that an Aussie will last past the quarters despite the urgings of the press, though Samantha Stosur may surprise, as she did in the French Open.

Just hope that Kia and Maxxis don’t leave any tyre marks on the court surfaces!

The glory days of Australian tennis are long gone, but that doesn’t stop our Seniors players indulging in a week of competitive tennis earlier in January at Newcastle. In tennis, anyone over 35 is regarded as a “senior”. The competition is divided into five-year age groups, from 35 to 80 plus. Your scribe has made it into the over 75’s N.S.W. team, and will be playing against teams from 5 Australian States and N.Z. The older they get, the more cunning they get.

So wish us luck. It costs us $168 to enter and buy the team shirt. After that, it’s all fun, fun, fun; and that’s what it’s all about.

I bet it cost Kia Motors and Maxxis more than that!

Advertisements

November 24, 2010 at 12:16 am 1 comment

China and India’s Tyre Manufacturing Growth

Recent figures from China Rubber Industry’s Association highlight the huge
growth in manufacturing capacity there. Taking 2009 production of 389 million tyres as the base line figure, tyre production rose 10.5% to 420 million in 2010; and is predicted to grow 50% in five years to 570 million tyres.

Meanwhile India’s economy is booming. The size of the domestic market is growing astronomically, so that at this stage, not a lot of production is slated for export. However, the pace of expansion is such that within five years it is predicted that India will be ranked in the top ten. The newest factory is designed to produce 10 million tyres a year- and that’s just the first stage for starters. Optimum size for a tyre plant used to be considered to be 16 million a year.

November 24, 2010 at 12:13 am 1 comment