Mazda 3 outstripped Holden VE and Toyota Corolla, previous market darlings

February 15, 2009 at 4:29 am Leave a comment

Someone once said “Build a better mousetrap and the world will beat a path to your door”.

Build a pretty little car that looks good, drives well, and doesn’t cost a fortune to run, and it will attract buyers into the showrooms faster than a plain Jane, reliable, but conservative looking car.

It’s all about emotion- and you must admit, the Mazda 3 is a pretty looking motorcar!

January sales of the Mazda 3 outstripped Holden VE and Toyota Corolla, previous market darlings. The Holden defeat could be explained by the fact that fleet sales are always low in January. Petrol prices remained high for most of January, when there didn’t seem to be any logical reason why it was so.

The Australian dollar hovered around the US$ 65 cents mark, and crude oil around US $40 a barrel, so some price gouging of touring holiday makers seemed apparent. Yet prices as low as 97 cents/litre, and as high as 127 cents/litre, were recorded in Sydney in that period.

No wonder sales of small cars are booming, as it’s apparent that high petrol prices will be around for some time. Just can’t see them driving Sydney to Melbourne comfortably in 8 hours with a full load of passengers and luggage to see the Australian Open, or the Formula 1 Grand Prix. Yet that is what’s happening with the newer designs of small cars. Bring them on!

Entry filed under: Automotive industry, Cars, Environment, Safety. Tags: , , , , , , , .

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