Continental / Tyres4U, Midas and CarbonBlack have joined forces to make your car safe for the holidays
Sydney, 9 December 2008 – CarbonBlack, Australia’s leading independent online pre-shopping community for tyres and automotive (auto) services today announced an exclusive holiday promotion with leading Australian tyre distributor Tyres4U and leading automotive service provider Midas to help Australia’s travellers to get their cars in shape for their summer holidays.
Now through January 3, 2008 CarbonBlack drivers can enter to win a holiday package that includes Midas’s most popular service with over 5 litres of semi-synthetic oil, 4 new Continental tyres from Tyres4U, and a vehicle detail and $100 in petrol from CarbonBlack.
Year around, CarbonBlack delivers a free online pre-shopping destination for consumers to service their cars. CarbonBlack provides comparative information on the largest selection of tyres in Australia, top consumer tyre picks, reviews on products, service centres and auto dealers, as well as information on logbook servicing requirements and specialised services such as pre-purchase inspections. The current carbonblack.com.au ‘holiday travel destination’ features specials and sale catalogues on tyres, parts and services.
“Auto servicing is a ‘grudge’ purchase. We know consumers seek quick and easy comparative information on car servicing. While price is important, we’re finding consumers are much more focused on finding trusted products and a knowledgeable professional to deliver the service,”
said Jodi Stanton, carbonblack.com.au’s managing director.
It was an easy decision for CarbonBlack to partner with the Continental brand. When asked ‘Are you happy with your current tyres’, CarbonBlack consumers consistently ranked Continental in the top two tyre brands available in Australia. Furthermore, Continental has a loyal following.
“On carbonblack.com.au it is the third most raved about tyre brand and Continental drivers are more concerned about product quality than owners of any other tyre brand.”
Continental and Tyres4U are excited to work with CarbonBlack to provide online shoppers with access to leading tyre dealers selling a leading global brand, and have promoted their top ten Continental Concept stores to CarbonBlack’s shoppers – including two Trivett outlets in Sydney, Nedlands, Australia’s leader in Continental tyres for 2004-2006, and Bridgeport Tyre Service, Brisbane’s leading Continental tyre service centre.