Running a Business online can now be “All Things Auto”
The internet has been highly successful in reaching consumers and profiling a wide range of products. Well now the auto industry is taking its turn. Australia’s number one independent tyre site, CarbonBlack is rapidly becoming the preferred place to shop for tyres and auto parts for both consumers and trade buyers.
CarbonBlack TyreXchange links consumers and trade buyers to a network of premier auto service centres and directories for tyres, parts and servicing requirements. Its recent agreement with Advanced Automotive Data Services now includes more than 920,000 catalogued aftermarket auto parts online. Over 7,800 vehicle makes and models – from the 1950’s to current models can be matched to tyres and parts quickly and easily, 24 hours a day, seven days a week.
By directly connecting auto dealers to consumers and trade buyers, individual dealers can measure the marketing investment for establishing an internet presence and generating online sales leads with the CarbonBlack online reporting system.
With measurable sales leads doubling every six months, Australian auto and tyre dealers are generating new business opportunities and revenue streams – plus creating a unique internet presence.
It’s as easy as ABC with CarbonBlack
For ABC Tyre power and Mechanical in Sydney’s suburban Rosebery, subscribing to the CarbonBlack TyreXchange increased relevant customer enquiries and sales, generating an estimated 8% annual growth to the business.
We have experienced a growth in both regular and casual customers
outlined Chris Tofalakis, proprietor of ABC Tyre power.
ABC Tyre power’s company profile was viewed more than 20,000 times in the first eight months of subscription, converting over 6% of $200,000 worth of internet-generated quotes to sales, providing ABC Tyre power with a marketing return on investment greater than 2000%.
Independent Service Providers Want a Competitive Edge
North Manly Tyres and Automotive Services is a family owned business providing quality services to the Northern Beaches of Sydney since 1988.
Since subscribing to CarbonBlack TyreXchange in May 2008, the company has appeared in over 3,000 directory services, such as Google™
The Support of Coffey Ford in Victoria
It’s not just the independents reaping the benefit of CarbonBlack.
Coffey Ford in Dandenong Victoria listened to what their customers were saying and introduced tyre sales to their product offering with a vision of becoming a one-stop shop for both auto and tyres. By signing up to the CarbonBlack pay-per-lead plan Coffey Ford now can measure the viewing and buying behaviour of Ford and non-Ford auto owners.
According to Service Manager, Tony Maroun,
The inclusion of CarbonBlack as part of our tyre offering complements the investment in advertising that Coffey Ford are targeting the tyre market with.