Huge rises in traffic to online auto websites
Business researcher Frost & Sullivan’s 2007 Australian advertiser survey shows that online classifieds will command an increasing share of the key organisations’ marketing strategies and budgets. Although automotive and real estate advertisers typically have larger classifieds budgets than employment advertisers, they spend less online but this is predicted to grow significantly.
Among the benefits advertisers cited for choosing to advertise online was that online classifieds increased leads and increased speed to market. This was particularly relevant for automotive (such as carsales.com.au and drive.com.au) and real estate advertisers.
According to the Interactive Advertising Bureau and PricewaterhouseCoopers, classified ads were the fastest growing part of the online online ad market in the March 2008 quarter, with growth of 34%. This was closely followed by the online search and directories advertising category which grew at 31.5%. The online ad display market was up by 21% over the same period.