Australia rides on Bridgestone tyres – CarbonBlack confirms!
The Courier Mail recently reported that Bridgestone sold 2.5 million passenger tyres last year in Australia and over 3 million tyres overall.
“That makes Bridgestone, which includes Firestone and generic brands, the equal top seller in Australia with South Pacific Tyres which includes Dunlop and Goodyear.”
CarbonBlack TyreXchange, an online tyre buying website, has reported a higher proportion of Bridgestone tyre owners among its users as compared with other brands. Furthermore, when online tyre buyers are asked to indicate their preferred brands, they are choosing the well-trusted Bridgestone name more than any other brand.
“Of all our tyre buyers, 34% currently have Bridgestone tyres on their vehicles. Of these, only 6% “would not buy again”. In addition, when looking for new tyres, 31% of our tyre buyers select Bridgestone as a preferred brand, as compared to 23% who selected Goodyear, our second highest preferred brand”, states Jodi Stanton, Managing Director of CarbonBlack.
Finally, according to Stanton, once a Bridgestone owner, a tyre buyer is much more likely to replace with another Bridgestone.